Effective March 15, 2025, Adobe is introducing new licensing plans for Adobe Firefly: Firefly Standard and Firefly Pro. A new Firefly Premium plan will follow soon. Also, the new Firefly application is available, including the Firefly Video Model and more.
Introducing the New Firefly Application
The new Adobe Firefly application lets you generate images, vectors, and videos via AI and seamlessly integrates with Creative Cloud applications.
Key New Features of the Firefly application:
- Generate Video (beta): Create high-quality video clips from text prompts or images. Adobe ensures that all generated video content is IP-friendly and commercially safe.
- Scene to Image (beta): Transform 3D sketches into professional-grade images.
- Translate Audio and Video: Translate spoken dialogue into multiple languages while maintaining an authentic voice.
Licensing of Firefly Standard and Pro:
New Adobe Firefly plans include:
- Firefly Standard for Teams (available)
- Firefly Pro for Teams (available)
- Firefly Premium: This plan is yet to be made available. It is designed for professionals looking to generate video content on a regular basis will be coming soon to provide even more audio and video capacity for high-volume creators and teams.
Both Standard and Pro provide unlimited access to Firefly imaging and vector features, with tiered capacity for video and audio features.
The following table compares Firefly plans:
| Feature | Firefly Standard for Teams | Firefly Pro for Teams | Creative Cloud Single App for Teams | Creative Cloud All Apps for Teams |
| Apps included | Adobe Firefly | Adobe Firefly | Your choice of one app | 20+ apps for photo, design, and video |
| Video/Audio Credits | 2,000 per month | 7,000 per month | 500 per month | 1,000 per month |
| Video Generation | 20 five-second 1080p video generations included | 70 five-second 1080p video generations included | Limited generations to try video generation | Limited generations to try video generation |
| Translate Audio and Video | Translate up to 6 minutes of audio and video | Translate up to 23 minutes of audio and video | Limited generations to try video and audio translation | Limited generations to try video and audio translation |
| Image and Vector Features | Unlimited access | Unlimited access | Access using monthly generative credits – one image generation typically costs one credit | Access using monthly generative credits – one image generation typically costs one credit |
| Exclusive business features | Admin Console | Admin Console | Admin Console
Company owned licenses 180-day versioning 24×7 tech support |
Admin Console
Company owned licenses 180-day versioning 24×7 tech support |
| After you reach your limit… | Upgrade to Firefly Pro | Add a Firefly plan | Add a Firefly plan |
What should I do now?
To adapt to these changes, you can:
- Review if your Marketing department could benefit from the new Firefly plans and adjust budgets accordingly.
- Request a quote for Firefly Standard or Pro licenses before the early access pricing ends: Adobe introduced the two new plans with early access pricing, and Adobe may increase prices on these plans in the future.
- Take advantage of the new features and tools in Adobe Firefly, especially, if you already own Creative Cloud Visit https://firefly.adobe.com/.
Use Cases:
Companies use Firefly to improve their:
- Marketing Campaigns: Generate high-quality images and videos for marketing materials.
- Content Creation: Create engaging content for social media and websites.
- Global Reach: Translate audio and video content to reach a wider audience.
FAQ:
What is Adobe Firefly?
Adobe Firefly is a comprehensive creative AI tool that allows users to generate images, vectors, and videos with unmatched creative control. It integrates seamlessly with Adobe Creative Cloud applications, enabling users to move from ideation to production effortlessly.
When will the new pricing take effect?
The new pricing will take effect on March 15, 2025.
How does the generative credits system work?
Generative credits are used for video and audio features. One image generation typically costs one credit. Generative credits enable use of generative AI features powered by Firefly in the applications to which you are entitled.
Can I upgrade my plan after reaching limits in the Firefly Standard plan?
Yes, you can upgrade to the Firefly Pro plan or add additional Firefly plans.
What are the exclusive business features?
The exclusive business features include the Admin Console, company-owned licenses, 180-day versioning, and 24×7 tech support.
What is meant by “commercial use”?
Commercial use refers to any type of usage that generates commercial activity for you, your brand, or your business — for example, selling, using print and digital promotional materials, or in the sale of products and content.
More Information
Adobe Firefly Plan Comparison: https://www.adobe.com/products/firefly/plans.html.
Announcement: https://news.adobe.com/news/2025/02/firefly-web-app-commercially-safe.
Contact SCHNEIDER IT MANAGEMENT for consultancy on Adobe Firefly licensing for your enterprise and to request a quote.