Adobe Experience Cloud

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Adobe Experience Cloud innovations

On September 16, 2024, Adobe announced significant innovations across Adobe Experience Cloud that will empower brands to unlock greater value with AI-generated content and demonstrate business impact.     What is Adobe Experience Cloud? Adobe Experience Cloud provides the most comprehensive set of applications,

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Adobe Journey Optimizer (AJO) B2B Edition available

On August 7, 2024, Adobe introduced the Generative AI-powered Journey Optimizer, revolutionizing B2B marketing. This tool is now available as part of Adobe Experience Cloud.   What is Adobe Journey Optimizer? Adobe Journey Optimizer is a comprehensive application designed to manage and optimize customer

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Adobe and IBM Partnership: Tailoring Customer Service with AI

In May 2024, Adobe and IBM announced a partnership to transform customer experiences using Adobe Acrobat AI Assistant, powered by IBM’s watsonx and hybrid cloud technologies. Also, IBM’s watsonx is being integrated in the Adobe Experience Platform. This collaboration aims to deliver personalized customer

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Microsoft 365 Copilot: Adobe Experience Cloud integration

Effective March 26, 2024, Adobe and Microsoft have announced plans to integrate Adobe Experience Cloud with Microsoft 365 Copilot. This will bring Adobe’s AI-capabilities for marketers into their Microsoft 365 Copilot experience. Details on when this will become available have not been shared yet.

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Adobe Summit 2024: Summary of News

From March 26 until March 28, 2024, the Adobe Summit 2024 brought exciting announcements and advancements in AI-driven solutions, enhancing personalized customer experiences and content creation. This article displays the main new features and products in short.   Adobe Firefly Services and Firefly Custom

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